Critical Discourse
Analysis
Enterprise Proposal
Business
Graphic Novel
Pitch
Radio Play
Pitch
Content Audit
Digital Marketing
Theatre
Review
Content Audit
Digital Marketing - 2024
Through the Newwave Agency I was employed by the Gane Trust to deliver an in-depth Content Audit to help them understand their current audiences, and to give insight into how they could reach larger and more diverse audiences.
The content audit included a thorough visual review of their website and social media platforms, a breakdown of industry demographics and that of their own audiences, accessibility and SEO ratings of their communication channels, and suggestions on how to modernise their branding- including the mock logo below.
Research Report
Analysis - Gender & Sports Studies - 2023
This extract contains the introduction to a 21 page research report titled Are women misrepresented on The Sun online’s sports page? Comparisons across boxing, golf, tennis, MMA, WWE, and horse racing.
Academic literature presenting gender theories, critical analysis of pre-existing literature, and the research method recognised as Critical Discourse Analysis build the foundation of this report..
Enterprise Proposal
Business - 2023
This extract from a creative enterprise proposal suggests the formation of a new content creation company, The New Grid, focusing on sustainable agriculture. Content will include educational videos, interviews with industry experts, and exclusive content available through a subscription, and interactive engagement on social media. All associated aspects of starting this company have been collated into this proposal to show it is a viable business venture.
Radio Play
Pitch - 2022
This opening scene for a radio play conceptualises a new satirical comedy show; it provides a new take on ghosts, guardian angels and karmic chaos. While originally scripted for radio, it also has the potential to be adapted into a theatre show or a televised sitcom. As a pitch for a new radio play it has been written using conventional literary devices, including character directions, recommended audio foley, and stylised dialogue.
Graphic Novel
Pitch - 2022
This pitch for a new graphic novel was loosely inspired by real events from a drift racing competition.
Theatre Review
London - 2021
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